Ellerie Marie Net Worth, Age, Baby With RiceGum, and Life Behind TikTok Fame

Ellerie Marie is one of those creators who seemed to appear everywhere overnight—then quietly built a loyal audience that stuck around. If you’ve seen her on TikTok or Instagram, you already know the vibe: beauty, lifestyle, and a very “real life” tone that feels less staged than most influencer content. So who is she beyond the scroll, and how much money does she actually make? Here’s a detailed look at her background, family life, career, and the most realistic estimate of her net worth.

Ellerie Marie quick profile

• Age: 24 (born January 8, 2002)
• Height: About 5’5” (approximate)
• Hometown: Commonly reported as San Diego, California
• Known for: TikTok dance/lifestyle videos, beauty content, and her relationship with RiceGum
• Partner: Bryan “RiceGum” Le (YouTuber/streamer)
• Kids: One daughter, Bea (born September 2024)
• Net worth (estimated): Around $1 million to $2 million

That net worth range is an estimate, not an official number. Ellerie isn’t a public-company CEO and she doesn’t publish financial statements. But you can still make a grounded guess by looking at her audience size, brand potential, and the typical income streams creators at her level use.

Who is Ellerie Marie?

Ellerie Marie (often recognized by her handle “elleriemarie”) is a U.S.-based social media creator who rose through TikTok and expanded her presence through Instagram and other platforms. Her content sits in a familiar but profitable lane—beauty, lifestyle, fashion, and personal updates—delivered in a way that feels casual and approachable.

She’s also widely known for her relationship with RiceGum, a longtime internet personality whose audience helped bring extra attention to her name. But what’s kept Ellerie relevant is that she didn’t stay a “girlfriend in the background.” She built a separate identity with her own followers and her own content style.

Early life and education

Ellerie is commonly reported as being from San Diego, California, and several profiles note she attended the University of California, Irvine. That detail matters because it hints at how her online career developed: she wasn’t necessarily built in a Hollywood system or pushed by a traditional industry team. She grew up during peak social media culture and stepped into a space where a phone camera and consistency can create a full-time income.

Like many creators who started young, she also benefited from timing. TikTok became a cultural machine, and creators who learned the platform early often gained momentum faster than those who tried to jump in later.

How Ellerie Marie became famous on TikTok

Ellerie’s rise is a good example of how TikTok rewards repetition, personality, and clarity. Her content tends to fall into a few categories that consistently perform well:

• Dance and trending audio videos that fit TikTok’s fast rhythm
• Beauty-focused posts like makeup looks and “getting ready” clips
• Lifestyle moments that make followers feel like they’re seeing her real routine
• Soft, personal storytelling instead of constant “look how perfect my life is” energy

That mix is important. A creator who only does trends can burn out when trends change. A creator who only does personal updates can lose viewers when life gets quiet. Ellerie’s content is flexible, which helps her stay relevant even when the algorithm shifts.

Her Instagram presence and why it matters financially

TikTok can create fame, but Instagram often pays better. That’s because brands like the format: cleaner visuals, clickable links, and easier “ad-style” placements. Ellerie’s Instagram has been a big part of her growth because it supports:

• Sponsored posts that look like natural lifestyle content
• Stories and link-outs to products (affiliate income)
• Brand-friendly photos that match beauty and fashion campaigns
• Long-term partnerships with repeat sponsorships (the real money)

In influencer economics, the best situation is when your content looks organic but still sells. Ellerie’s style fits that well: polished enough for brands, not so polished that followers feel like they’re watching a commercial.

Ellerie Marie and RiceGum: how their relationship shaped public attention

Ellerie’s name became even more widely searched once she was publicly linked to RiceGum (Bryan Le). RiceGum already had an established internet audience, which meant their relationship naturally became part of online conversation. That kind of attention can be a double-edged sword: it can add followers fast, but it can also bring nonstop speculation.

Still, their relationship created a major visibility boost, especially during periods when RiceGum’s audience was actively watching his personal life and content. For Ellerie, the smartest move was continuing to build her personal brand instead of becoming only “his partner.” That separation is exactly what allows her to have her own deals and her own long-term earning power.

Motherhood and the birth of their daughter Bea

In September 2024, Ellerie and RiceGum welcomed their daughter, Bea. That moment shifted Ellerie’s public image in a big way. Online audiences often “grow up” with creators, and becoming a parent adds a new chapter that many followers connect with—especially when it’s shared with warmth and boundaries.

From a content standpoint, motherhood can change an influencer career in two directions:

• It can widen the audience by attracting followers who relate to parenting and family life.
• It can narrow the content if the creator chooses privacy and shares less of daily life.

Ellerie appears to be balancing both: acknowledging the new chapter without turning every moment into content. That approach often helps with longevity because it keeps her brand feeling human instead of overexposed.

Ellerie Marie net worth: the most realistic estimate

As of 2026, a grounded estimate for Ellerie Marie’s net worth is around $1 million to $2 million. Some websites will post higher or lower numbers, but this range fits what creators at her size can realistically build when they mix sponsorships, affiliate income, and steady platform growth.

Here’s why that range makes sense:

• She has a large enough following to earn strong brand-deal income, especially on Instagram.
• She sits in high-paying niches (beauty, fashion, lifestyle).
• Her public visibility increased through a relationship with a major creator, which raises brand interest.
• She has likely had multiple years of monetizing her audience, not just one viral moment.

At the same time, it’s smart to stay conservative. Influencer income looks huge from the outside, but expenses are real: taxes, management fees, content production, travel, and the cost of maintaining a brand image. Net worth is what’s left after all of that.

How Ellerie Marie makes money

Influencers usually earn from several streams at once. Ellerie’s likely income mix looks like this:

Sponsored content and brand partnerships

This is often the biggest line item. Brands pay creators to feature products in posts, stories, short videos, or longer campaigns. In beauty and lifestyle, rates can climb quickly because the audience is built to shop. A creator with Ellerie’s reach can earn anywhere from a few thousand dollars per sponsored post to much more for bigger campaigns, especially if a brand buys multiple posts and usage rights.

Affiliate links and product commissions

Affiliate income is quieter but powerful. Instead of getting paid just for posting, the creator earns a percentage of sales. This can be especially profitable when a creator’s audience trusts their taste. If Ellerie consistently shares products her followers actually buy—skincare, makeup, clothes—affiliate money can become steady monthly income.

Platform monetization

TikTok payouts alone usually aren’t the main source of wealth for creators (the per-view payout tends to be small), but platform programs can still add income on top of sponsorships. Think of it as a bonus stream rather than the main paycheck.

Appearances, collaborations, and long-form content opportunities

Creators who become widely known often earn from guest appearances, collaborations, and brand events. Even when those don’t pay directly, they increase visibility and lead to bigger deals later. If Ellerie expands more into YouTube-style long-form content or podcast appearances, that can open additional income lanes.

What her audience responds to most

Ellerie’s appeal comes from a blend of “aspirational” and “reachable.” She posts content that looks polished, but not so perfect that it feels fake. That balance matters because followers don’t just want to admire creators—they want to feel like they could be friends with them.

Her most consistent strengths include:

• Beauty-forward style that fits modern influencer branding
• Soft lifestyle content that feels calm and personal
• Strong visual consistency (important for brand work)
• A life storyline people follow (relationship, motherhood, personal growth)

Privacy, rumors, and the pressure of internet fame

One thing that comes with visibility—especially when you’re connected to a famous partner—is that people assume they’re entitled to details. Ellerie has been the subject of plenty of rumor cycles, and that’s normal in influencer culture. The public often tries to “solve” creators like puzzles: where they live, what they earn, whether they broke up, what’s real, what’s staged.

The creators who last are usually the ones who learn this early: you can share a lot and still keep the important parts private. Setting boundaries isn’t just emotional protection. It’s also brand protection, because constant drama can scare away partnerships and exhaust the audience.

What’s next for Ellerie Marie?

Ellerie’s next phase will likely depend on how she chooses to grow: bigger audience, bigger business, or a quieter life with stronger boundaries. Many creators in her lane eventually move toward ownership, like:

• a beauty or skincare product line
• a curated fashion collaboration
• a branded lifestyle project (digital or physical products)
• long-term partnerships that pay like a salary

If she leans into business-building, her net worth could rise fast because ownership multiplies income. If she keeps things smaller and more private, her career can still be strong—just less “headline loud.” Either way, she’s positioned well: she has a loyal base, a clear niche, and a life story that feels relatable instead of manufactured.

Final thoughts on Ellerie Marie

Ellerie Marie is best described as a modern influencer who turned steady content into a real career. She’s not just a viral name—she’s built a recognizable aesthetic and a follower relationship that brands can monetize. As of 2026, her net worth is most realistically estimated in the $1 million to $2 million range, driven by sponsorships, affiliate income, and the long-term value of a strong online platform. With motherhood adding a new chapter and her audience still engaged, she has the kind of momentum that can turn “internet famous” into lasting wealth—if she keeps playing the long game.

---

image source: https://www.the-sun.com/entertainment/celebrity/7996005/who-ricegum-girlfriend-ellerie-marie/